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Introduction to Digital Experience Platforms

  • Shailesh Kumar Shivakumar
  • Sourabhh Sethii
Chapter

Abstract

The digital strategy of all organizations primarily focuses on providing rich and engaging user experience. Customer experience-focused strategy leads to increased customer engagement, which in turn increases key success metrics such as site traffic, repeated visits, conversion rate, and such.

Copyright information

© Shailesh Kumar Shivakumar, Sourabhh Sethii 2019

Authors and Affiliations

  • Shailesh Kumar Shivakumar
    • 1
  • Sourabhh Sethii
    • 2
  1. 1.BangaloreIndia
  2. 2.JammuIndia

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