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SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

  • Jeff Dalton
Chapter

Abstract

A SWOT analysis is a strategic planning tool that helps a business entity identify their strengths and weaknesses, as well as opportunities and threats that may exist in a specific business situation. A SWOT analysis is most commonly used as part of a sales or marketing plan, but it is also a good tool for agile teams to use as a starting point for projects or sprints.

Copyright information

© Jeff Dalton 2019

Authors and Affiliations

  • Jeff Dalton
    • 1
  1. 1.WaterfordUSA

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