Planning Your E-commerce Strategy
In the previous chapter, you gained a better understanding of e-commerce and its impact on local and global economies as well as local businesses. E-commerce retailers such as Amazon.com, eBay, and Walmart.com have dominated the virtual marketspace and changed how consumers shop and how enterprises conduct business. You also learned more about its history than you probably wanted to know, but it helped you understand the foundation upon which the e-commerce that we know today is based. After reviewing its history and its current state, there is no denying that advances in technology have brought us to a place many never thought was possible. By now, you probably have already determined that you need to add e-commerce to your business, but you still might be unclear as to how to do that. Where should you begin?