Qualitative Research

  • Edward Stull


In 2013, Nike released a women’s fashion line based on Pacific Islander tattoos. The line consisted of jump suits, singlets, and sports bras. Each item displayed attractive, ornate designs referencing traditional Samoan patterns. Each design attempted to pay homage to its source, but a lack of research turned a cultural tribute into a media nightmare.

Copyright information

© Edward Stull 2018

Authors and Affiliations

  • Edward Stull
    • 1
  1. 1.Upper ArlingtonUSA

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