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Usefulness

  • Edward Stull
Chapter

Abstract

In 1975, the Pet Rock was born. The egg-shaped, smooth stone came nestled in hay, accompanied by an instruction manual, and encased within a small cardboard box (see Figure 11-1). For $3.95, you could own one too. Although the Pet Rock started as a joke, it demonstrates why some products succeed and others fail.

Copyright information

© Edward Stull 2018

Authors and Affiliations

  • Edward Stull
    • 1
  1. 1.Upper ArlingtonUSA

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