In this chapter, we’re going to look at Hootsuite, a tool that helps you manage social media by providing assistance on developing and posting content to multiple social networks. It’s part of the “skill toolbox” that I recommend exploring. If you haven’t created a blog, Facebook page, Twitter account, and LinkedIn page yet, I recommend reviewing the first chapters in this book and creating those accounts. You can get something out of this chapter simply by reviewing it, but I recommend setting up those accounts and then “connecting” them to Hootsuite. The LinkedIn page isn’t strictly necessary, but I recommend setting the goal of having 2-3 social media accounts to post to.