Keywords

Todd Kelsey

doi:10.1007/978-1-4842-2848-7_5

Introduction to Search Engine Marketing and AdWords pp 67-80 | Cite as

Keywords

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Todd Kelsey

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First Online: 21 June 2017

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This chapter explains how to research keywords so you can determine the ones that offer the best value for your ad campaigns. We also look at how you can adjust keywords, let Google pick additional related keywords, or limit that capability.

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Todd Kelsey
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1.WheatonUSA

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Cite this chapter as:: Kelsey T. (2017) Keywords. In: Introduction to Search Engine Marketing and AdWords. Apress, Berkeley, CA

DOI https://doi.org/10.1007/978-1-4842-2848-7_5
Publisher Name Apress, Berkeley, CA
Print ISBN 978-1-4842-2847-0
Online ISBN 978-1-4842-2848-7
eBook Packages Computer Science

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