Bottlenecks pp 95-102 | Cite as

Long-Term Memory

  • David C. Evans


What is the most powerful reason why we refuse to watch a movie? The answer is not the genre, the plot, the effects, nor whether it features Tom Cruise. The overwhelming reason why we refuse to watch a movie is that we've seen it already. A study of 21,000 viewings of 150 movies among 500 Penn State students revealed that 65% of movies first seen in a theater, and 87% of movies first seen as a rental, are never seen again (Rob & Waldfogel, 2006).

Copyright information

©  David C. Evans 2017

Authors and Affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

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