Bottlenecks pp 21-33 | Cite as

Attentional Focus

  • David C. Evans


Given that our foveal acuity is as narrow as a laser, the first monetizable event in the attention economy is when we point it toward your meme to the exclusion of all others. You must understand this as an economic transaction: in the face of endless informational demands, we allocate the scarce resource of foveal acuity and attention in the way we hope will be the most rewarding. The instant we flex our orbital muscles and look, we become customers to digital advertisers, publishers, and developers like you. And as we begin to consume your memes, you can begin to monetize our attention.

Copyright information

©  David C. Evans 2017

Authors and Affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

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