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Bottlenecks pp 157-168 | Cite as

Schedules of Reinforcement

  • David C. Evans
Chapter

Abstract

Your meme—your mobile app, social media service, or video game—is now beginning to be quite advantaged over its competitors. You have optimized it to survive the bottlenecks of attention, perception, memory, and disposition, and if you have done so, we have rewarded you by engaging with your invention.

Copyright information

©  David C. Evans 2017

Authors and Affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

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