Bottlenecks pp 103-114 | Cite as

Encoding and Retrieval

  • David C. Evans


As a maker of memes, you are no doubt buoyed by the idea that your work can be preserved forever in our long-term memories if it can survive the initial bottlenecks of attention, perception, and memory. As well you should be! Some representation of your app, portal, or service—once we encode it—may be stored for a lifetime.

Copyright information

©  David C. Evans 2017

Authors and Affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

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