Big Data Analysis—Introduction and Future Trends
Data is power. Data is going to be another dimension of value in any enterprise. Data is the decision driver going forward. All organizations and institutions have woken up to the value of data and are trying to collate data from various sources and mine it for its value. Businesses are trying to understand consumer/market behavior in order to get the maximum out of each consumer with the minimum effort possible. Fortunately, these organizations and institutions have been supported by the evolution of technology in the form of increasing storage power and computing power, as well as the power of the cloud, to provide infrastructure as well as tools. This has driven the growth of data analytical fields including descriptive analytics, predictive analytics, machine learning, deep learning, artificial intelligence, and the Internet of Things. Organizations are collecting data without the need for thinking the value of it and use it to tell them the value the data has for them. Data is made to learn from itself and thus throw light on many that have been hitherto unknown or possibly a logically thinking person may not think of or accept at face value.