Growth via New or Current Geographies

  • Peter S. Cohan
Chapter

Abstract

In Chapter 2, we saw how companies get off the ground by finding and solving customer problems. Seeking growth, they sell that solution to customers who share important attributes with their original customers. Eventually, companies tap out the growth potential from their initial group of customers. In that case, leaders seek growth from new or current geographies. Quite often, the geographic expansion strategies depend heavily on whether the company is founded in a country with a large or small domestic market for its products.

Keywords

Cash Flow Small Company Direct Selling Geographic Expansion Critical Software 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Peter S. Cohan 2017

Authors and Affiliations

  • Peter S. Cohan
    • 1
  1. 1.MarlboroughUSA

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