Leading an Advertising Creative Team

Where are all the Mad Men and Women at?
  • Eleazar Hernández
Chapter

Abstract

A creative team in the field of advertising consists of the people who actually work to create the idea or concept that attempts to satisfy the communication challenges faced by their clients. The team has two specialties: art and copy. Advertising agencies generally refer to their resident experts in the visual and verbal as their “creative team.”

Keywords

Game Player Traffic Manager Great Work Brand Awareness Communication Challenge 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Eleazar Hernández 2017

Authors and Affiliations

  • Eleazar Hernández
    • 1
  1. 1.San AntonioUSA

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