John Costello

President of Global Marketing and Innovation
Dunkin’ Brands Group, Inc.
  • Josh Steimle
Chapter

Abstract

John Costello began his career in brand management and marketing at Procter & Gamble. Throughout his 30 years in retail, consumer products, technology, and digital, he has held traditional management positions as well as launched successful marketing campaigns for prestigious brands such as Crest, Dunkin’ Donuts, Sears, and The Home Depot. Costello is currently the president of Global Marketing and Innovation at Dunkin’ Brands Group, Inc., after serving as CMO for four years. Costello is also the current global chairman of the Mobile Marketing Association. Dunkin’ Donuts currently has more than 11,700 locations worldwide serving 3 million customers per day.

Keywords

Loyalty Program Marketing Department Home Depot Traditional Marketing Contextual Advertising 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Josh Steimle 2016

Authors and Affiliations

  • Josh Steimle
    • 1
  1. 1.Lantau IslandHong Kong

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