Content Considerations

  • Aravind Shenoy
  • Anirudh Prabhu


Content plays a major role in your SEO strategy. Creating engaging content is extremely important because it results in users being glued to your web site. You need to remember that users use the power of search engines to search and locate content that is relevant and meaningful. Therefore, the purpose of SEO content is to provide meaningful information based on users’ search queries. It is important that while writing content, you think about users and not search engines: first write good, user-engaging content, and then tweak it for better visibility.


Search Engine Search Query Bold Font Stack Overflow Outbound Link 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Aravind Shenoy and Anirudh Prabhu 2016

Authors and Affiliations

  • Aravind Shenoy
    • 1
  • Anirudh Prabhu
    • 2
  1. 1.MumbaiIndia
  2. 2.A-403, Govardhan NagarMumbaiIndia

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