Introduction to SEO

  • Aravind Shenoy
  • Anirudh Prabhu
Chapter

Abstract

When you explore aspects of managing web sites, in addition to web design and user experience patterns, you come across the concept of search engine optimization (SEO): the science of improving a web site’s visibility across results from various search engines. If a web site is not prominently visible in search results, it defeats the purpose of having a web site in the first place. Therefore, it is extremely important to ensure that your web site is easy for search engines to access.

Keywords

Search Result Defective Product Site Owner Massive Audience Social Media Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Aravind Shenoy and Anirudh Prabhu 2016

Authors and Affiliations

  • Aravind Shenoy
    • 1
  • Anirudh Prabhu
    • 2
  1. 1.MumbaiIndia
  2. 2.A-403, Govardhan NagarMumbaiIndia

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