Web Forms for Marketers

  • Phil Wicklund
Chapter

Abstract

Well here we go, yet another highly touted Sitecore module, Web Forms for Marketers (WFFM Web Forms for Marketers (WFFM) for short). WFFM helps a marketer do what marketers often do the most when it comes to digital experiences. WFFM makes it easy to set up lead capture pages. Are you creating an e-mail campaign through the Email Experience Manager (as discussed in Chapter 5), but you want to link that customer to a digital experience where you hope to capture some data and a lead? This is a great use case for WFFM. Do you want a small Download Now button on your home page connected to a text box asking the users to enter their e-mail address? Yet another creative WFFM use case. Do you want to ask a developer for help every single time you want to collect an e-mail address? Oh heck no!

Keywords

Regular Expression Form Designer Field Type Action Configuration Contact List 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© The Author(s) 2015

Authors and Affiliations

  • Phil Wicklund
    • 1
  1. 1.MinneapolisUSA

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