Customer Segmentation Models

  • Roger Barga
  • Valentine Fontama
  • Wee Hyong Tok

Abstract

In this chapter, you will learn how to build customer segmentation models in Microsoft Azure Machine Learning. Using a practical example, we will present a step-by-step guide to using Microsoft Azure Machine Learning to easily build segmentation models using k-means clustering. After the models have been built, you will learn how to perform validation and deploy it in production.

Keywords

Cluster Model Descriptive Text Cluster Assignment Customer Segment Cluster Module 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Roger Barga, Valentine Fontama, and Wee Hyong Tok 2015

Authors and Affiliations

  • Roger Barga
    • 1
  • Valentine Fontama
    • 1
  • Wee Hyong Tok
    • 1
  1. 1.WAUS

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