Demand Planning

  • Ramnath Ganesan
Chapter

Abstract

Demand planning is the process of understanding customer and market perceptions of the company’s products and specifying an accurate picture of future revenues and sales volumes. The benefits are easy to understand: good management of demand will help improve customer service and relationships, a paramount goal for most companies. An accurate forecast will also serve to align supply with demand, resulting in lower inventory and capacity levels and reduced waste and costs.

Keywords

Mean Absolute Percent Error Mean Absolute Deviation Exponential Smoothing Safety Stock Time Series Forecast 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Ramnath Ganesan 2015

Authors and Affiliations

  • Ramnath Ganesan
    • 1
  1. 1.TXUS

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