Abstract

You’re collecting lots of data; the last several chapters have talked about how to customize and expand the types of data sent to Google Analytics through Google Tag Manager. However, amid all of this data, there are certain pieces that you just don’t want to appear in your reports—internal data from testing, for example. And sometimes you’d like to make changes to your data to make it more useful—cleaning up URLs, extracting important information from query parameters, and grouping like pages together.

Keywords

Regular Expression Content Grouping Internet Service Provider Rule Definition Content Management System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

Personalised recommendations