Relationships with Descriptive Data

Any Color as Long as It’s Black
  • Peter Kenny
Chapter

Abstract

Much of the data involved in business operations is descriptive rather than numerical. In product development and marketing we have decisions to make regarding color, shape and packaging. Surveys will have resulted in yes/no answers to questions. Records will show whether a product is popular or unpopular, whether it sells or doesn't sell.

Keywords

Product Development Expected Number Ordinal Data Business Operation Hair Color 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Peter Kenny 2014

Authors and Affiliations

  • Peter Kenny
    • 1
  1. 1.StaffordshireUK

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