National Images

  • Lorand B. Szalay
  • Jean B. Strohl
  • Liu Fu
  • Pen-Shui Lao

Abstract

Mental images are selective, often affect-laden representations of reality. Whether the mental representations are of simple objects or of complex problems, they are all shaped by the frame of reference of the observer, by his or her own perspective. In international contacts people of different national backgrounds are frequently influenced by the collective images people and nations have of each other. In countries where the national image of Americans tends to be negative, individual Americans are more likely to be received and treated with skepticism and hostility as well. These collective images generate strong subconscious dispositions that influence how words, actions, and intentions are interpreted and understood.

Keywords

Cheap Labor Black Hair Wealthy People Chinese Food British Colony 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1994

Authors and Affiliations

  • Lorand B. Szalay
    • 1
  • Jean B. Strohl
    • 1
  • Liu Fu
    • 2
  • Pen-Shui Lao
    • 3
  1. 1.Institute of Comparative Social and Cultural Studies, Inc.Chevy ChaseUSA
  2. 2.North East UniversityShenyangChina
  3. 3.Kaohsiung Normal UniversityKaohsiungTaiwan

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