Framing and Time Pressure in Decision Making
This study investigates the effect of time pressure on decision framing. Tversky and Kahneman (1981) introduced the term decision frame for a decision maker’s representation of a decision problem including acts outcomes and contingencies associated with different alternatives (cf. Tversky & Kahneman, 1981). They showed that different decision frames can be induced from the same factual information. Two versions of a particular decision problem may be constructed that are formally identical, yet the wording of each is slightly different by emphasizing either the gains or the losses.
KeywordsDecision Problem Time Pressure Prospect Theory Framing Effect Positive Framing
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