Creative thinking

  • Knut Holt
Chapter

Abstract

Innovation is concerned with change, of making something new of lasting value. This requires creative behaviour. Actually, creativity is a prerequisite for innovation. The importance of it has been expressed by Gardner (1968) with these words: “The word creativity has achieved a dizzying popularity: it is more than a word, it is an incantation. It is a kind of psychic wonder-drug; powerful and presumably painless, and everyone wants the prescription”.

Keywords

Product Innovation Creative Thinking Organizational Climate Free Association Divergent Thinking 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media Dordrecht 2002

Authors and Affiliations

  • Knut Holt
    • 1
  1. 1.TrondheimNorway

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