Successful development of user friendly products and services depends on a market oriented culture and business concept, clear objectives and strategies, an efficient organization, good communications, and well designed procedures for planning, implementation and control of innovation projects. Such projects require interdisciplinary competence and contributions from the whole organization as well from actors in the external environment. The most important participants are managers, engineers, marketers, designers, entrepreneurs, and last, but not least, the users.
KeywordsInnovation Process Product Innovation Institutional Market Industrial Designer Corporate Entrepreneurship
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