In highly competitive markets product innovation, the development and commercialization of new and radically improved products, is a critical success factor. The word product covers both physical goods and intangible service products such as education, hairdressing, medical care, transport, etc. They have much in common with regard to concepts, models and tools, but the service companies appears to have fewer steps and shorter time to market (Griffin 1997).
KeywordsCustomer Satisfaction Product Innovation Market Orientation Critical Success Factor Product Concept
Unable to display preview. Download preview PDF.