The Future of Targeted Communication In Finland

  • Heikki Nikali
Part of the Topics in Regulatory Economics and Policy Series book series (TREP, volume 31)

Abstract

It is generally understood that the volume of letter services more or less follows the tides of economic activity. As late as the 1980s, the increase in letter volume exceeded the growth of the gross domestic product (GDP), but although all economic factors are today very positive, the volume of letter mail is decreasing. The reason for this development is the substitution effect of letters by electronic communication, such as the replacement of bills by data communication or private letters by electronic mail (eMail).

Keywords

Mobile Phone Gross Domestic Product Service Quality Electronic Communication Communication Mode 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1999

Authors and Affiliations

  • Heikki Nikali

There are no affiliations available

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