Postponement

  • Kenneth B. Ackerman

Abstract

“Postponement” in distribution is the art of putting-off to the last possible moment the final formulation of a product, or committing it to the market place. The theory of postponement is nothing new. It has been discussed in marketing and logistics textbooks for several decades.

Keywords

Final Assembly Carbonate Water Private Label Practical Handbook Freight Cost 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. 1.
    Alderson, Wroe — “Marketing Efficiency and the Principle of Postponement,” Cost and Profit Outlook III, 4 (September 1950).Google Scholar
  2. 2.
    Heskett, James L., Marketing. 1976, Macmillan Publishing Co., Inc., N.Y.Google Scholar
  3. 3.
    This chapter is based on Vol. 14, No. 12 of Warehousing and Physical Distribution Productivity Report, Marketing Publications, Inc ., Silver Spring, MD.Google Scholar

Copyright information

© Springer Science+Business Media New York 1990

Authors and Affiliations

  • Kenneth B. Ackerman

There are no affiliations available

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