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“Oh the Bliss”

Fashion and Teenage Girls
  • Kelly Schrum
Chapter
Part of the Girls’ History and Culture book series (GHC)

Abstract

This joke’s presence in a high school yearbook signifies the growing importance of dress in the social world of teenage girls as well as important fashion developments that shaped teen consumer culture in the twentieth century. It demonstrates increased access to fashion as a tool for constructing one’s image as well as consciousness of the power to manipulate social status through appearance. Teenage girls’ emerging group identity and interest in fashion, developments in the fashion world, and the growing interest of manufacturers, advertisers, and retailers in high school girls as consumers nurtured these trends.

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Notes

  1. 2.
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Copyright information

© Kelly Schrum 2004

Authors and Affiliations

  • Kelly Schrum

There are no affiliations available

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