Herbert Hoover and Cabinet Publicity in the 1920s

  • Stephen Ponder


Publicity practices adopted by the White House to promote public support for the president’s policies spread widely in the executive branch in the 1920s. Cabinet officers and agency directors applied many of the promotional techniques used during World War I to try to increase public and congressional support for their programs. Press conferences, press bureaus, handouts, and other tactics of publicity were used to promote news coverage of agency activities in much the same way that the presidents since McKinley appealed for public support for themselves and their policies through the news at the White House.


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© Stephen Ponder 1998

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  • Stephen Ponder

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