Deep Structures: Polpop Culture on Primetime Television

Originally published in Journal of Popular Culture 29, 1996
  • Allen McBride
  • Robert K. Toburen


McBride and Toburen investigate the ways that supposedly nonpolitical television programs, such as sit-coms and night-time dramas, manifest political cultural values. Using a scientific method known as content analysis, the authors rely on several “coders”—people trained to interpret television programming and identify events, actions, and themes according to a preestablished set of criteria. They focus on the way these programs handle authority, conflict, and conflict resolution. For example, coders examine whether authority figures are present and how they are treated by other characters (do other characters defer to authority, challenge it, etc.). Coders also focused on the degree to which conflicts are depicted, the end or goal of these conflicts, and how conflicts are resolved.


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Copyright information

© Lane Crothers and Charles Lockhart 2000

Authors and Affiliations

  • Allen McBride
  • Robert K. Toburen

There are no affiliations available

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