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The English Riviera: Sun, Sea and Something Else

  • Les Lumsdon

Abstract

  1. (a)

    To understand the concept of destination marketing

     
  2. (b)

    To examine the relationship between product development and promotion in the context of a seaside resort

     

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References

  1. 1.
    V.T.C. Middleton, Seaside Resorts (English Tourist Board, Insights, 1989).Google Scholar
  2. 2.
    A.V. Seaton ‘Symbolism, Structural Branding and Representation in Tour-ism Choices’, Conference Paper, Tourism Research into the 1990s (Durham University, 1990).Google Scholar
  3. 3.
    N. Telisman-Kosuta ‘Tourist Destination Image’, S.F. Witt, and L. Moutinho, Tourism Marketing and Management Handbook (Prentice-Hall, 1989).Google Scholar
  4. 4.
    Travis Dale & Partners, Advertising The English Riviera (English Tourist Board, Insights, 1989).Google Scholar
  5. 5.
    C.P. Cooper and S. Jackson, Destination Life Cycle: the Isle of Man Case Study (Annals of Tourism Research, 1989).Google Scholar
  6. A useful backgroun history is provided by I. Ousby, The Englishman’s England (Cambridge University Press, 1990).Google Scholar

Copyright information

© Les Lumsdon 1992

Authors and Affiliations

  • Les Lumsdon

There are no affiliations available

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