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Applying a Fuzzy Trust Model to E-Commerce Systems

  • Stefan Schmidt
  • Robert Steele
  • Tharam Dillon
  • Elizabeth Chang
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3809)

Abstract

Moving towards automated service selection, contract negotiation, and contract fulfillment remains a promising vision for E-commerce systems. Trust is one of the main reasons why this vision is not put into practice in current E-commerce systems. Various theoretical models and technical concepts are in place to facilitate crucial factors such as system interoperability or communication-level security. However, proven models, to measure social values such as trustworthiness, reputation or credibility of service consumers and service providers in loosely coupled, distributed E-commerce systems, are the missing factors which prevent the adoption of automated service interaction. This paper demonstrates the application of our Fuzzy trust model in an E-commerce platform. We apply an exemplary business scenario to demonstrate the usage of our Fuzzy trust model.

Keywords

Multiagent System Autonomous Agent International Joint Conference Opinion Credibility Trust Agent 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2005

Authors and Affiliations

  • Stefan Schmidt
    • 1
  • Robert Steele
    • 1
  • Tharam Dillon
    • 1
  • Elizabeth Chang
    • 2
  1. 1.University of Technology, SydneyBroadwayAustralia
  2. 2.Curtin University of TechnologyPerthAustralia

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