More Than Meets the Eye: Volcanic Hazard Map Design and Visual Communication
Volcanic hazard maps depict areas that may be affected by dangerous volcanic processes, such as pyroclastic density currents, lava flows, lahars, and tephra fall. These visualisations of volcanic hazard information are used to communicate with a wide variety of audiences both during times of dormancy and volcanic crisis. Although most volcanic hazard maps show similar types of content, such as hazard footprints or zones, they vary greatly in communication style, appearance, and visual design. For example, maps for different volcanoes will use different combinations of graphics, symbols, colours, base maps, legends, and text. While this variety is a natural reflection of the diverse social, cultural, political, and volcanic settings in which the maps are created, crises and past work suggest that such visual design choices can potentially play an important role in volcanic crisis communication by influencing how people understand the hazard map and use it to make decisions. Map reading is a complex process, in which people construct meaning by interpreting the various visual representations within the context of their information needs, goals, knowledge, and experience. Visual design of the map and the characteristics of the hazard map audience can therefore influence how hazard maps are understood and applied. Here, we review case studies of volcanic crises and interdisciplinary research that addresses the relationship between hazard maps, visual design, and communication. Overall, this growing body of work suggests that volcanic hazard maps can be very useful visual tools for crisis communication if they are designed in a way that provides clear and useful information for the audience. Further, while it is important that each map is designed for its unique situation and setting, engaging with hazard map audiences to better understand their information needs and considering lessons learnt from interdisciplinary work on visual communication can help inform and guide knowledge exchange using maps.
As a volcanic crisis begins to unfold, demand for information about when and where dangerous volcanic hazards might impact increases. A key medium for communicating this information is a volcanic hazard map—a visual, spatial depiction of where volcanic phenomena might occur within a certain time frame. While hazard maps play a role in managing many elements of a volcanic crisis, such as understanding relationships between hazards, identifying areas of potential danger, informing risk assessments, and planning evacuation routes, they serve as an important tool in crisis communication.
We live in an increasingly visual society, where most of us see and process images more than we read words (Lester 2014). In many cases, images can attract visual attention (Carrasco 2011), trigger information-processing (Domke et al. 2002), stimulate emotional response (Mould et al. 2012; Lester 2014), and influence decision-making (Tufte 1997; Daron et al. 2015) more than other types of media. Images can be concisely delivered in many different formats, through many different channels, and can communicate across lexical and linguistic boundaries. Hazard maps are common images used by scientists to communicate information about volcanic hazards with a wide range of audiences. These maps, and the inferences and responses that they elicit, become particularly important during crisis situations when they may become read and circulated widely. During such high-stakes, high-pressure situations, people tend to rely more on their initial impressions and intuitive feelings about hazard and risk than on exhaustive analytical evaluation of hazard and risk information (Finucane et al. 2000). Accordingly, the way that a hazard map captures visual attention and conveys affective meaning could have a significant impact on decisions made during a volcanic crisis. It is therefore important to understand how people interact with hazard map images, and how visual communication processes influence the messages that audiences take away.
Volcanic hazard maps are traditionally created by the scientists who carry out volcanic hazard assessments. Visual design of a hazard map is therefore typically governed by factors such as the specific methodology used, common scientific and cartographic practice at the time, status of volcanic activity, social and cultural setting, and local agency standards or policy requirements in place. Variation in these factors over time and place has resulted in the vastly different layouts, formats, colour schemes, data representations, symbology, and hazard map styles being used around the world today. While this visual diversity reflects important and unique differences in map purpose and social and volcanic setting, past crises and research over the last few decades have highlighted that such visual design choices can also carry great importance for communication, as they may influence how different audiences interpret the map and use it to make decisions regarding hazard and risk.
Maps communicate more than meets the eye. Each reader individually constructs meaning from the map through visual cognition and interpretation of the various symbols, colours, shapes, and text within the context of his or her prior knowledge and experience (MacEachren 1995; Perkins et al. 2011). Map reading is thus a complex information-processing exercise, and visual design and audience background can have a strong effect on the messages that people take away (Robinson and Petchenik 1976; Bertin 1983; MacEachren 1995; Monmonier 1996; Lloyd 2011; Perkins et al. 2011). During a crisis, hazard maps can become widely distributed and used for communicating with many different audiences. In these rapid mass communication contexts, audiences may not always consult supporting resources beyond the map image itself (e.g., Leonard et al. 2014). In such contexts, it is important to consider how visual design and communication factors influence hazard map reading, knowledge exchange, and decision-making. Here, we draw upon case studies and past work to review how volcanic hazard maps are used to visually communicate with difference audiences, and how visual design plays a role in this communication.
2 Visual Communication
Volcanic hazard maps synthesize a wealth of information about individual processes and interdependent phenomena over a range of spatial and temporal scales. As with all cartographic representations, a number of generalisations therefore have to be carried out in order to visually communicate this complex data in a clear and concise way in two dimensions. This often requires simplifying complicated physical and numerical concepts, such as particle and flow dynamics and probabilistic uncertainty. Deciding upon the most salient and useful content, and the clearest and simplest way to display that content, is a challenging, but important task. Highly complex maps are often difficult for most audiences to understand (MacEachren 1982). However, past crises and work have shown that engaging with audiences to understand the way that they perceive hazards can help guide generalisation of complex content and inform communication approaches.
2.1 Communicating Complex Content
In 1990, the post-event hazard map was simplified by replacing individual probabilistic hazard paths with generalized hazard zones (high, moderate, and low) (Parra and Cepeda 1990). The revision aimed to develop a map that was “easily comprehensible to non-specialists and therefore less susceptible to misinterpretation” (Parra and Cepeda 1990, p. 117). Today, the most recent Nevado del Ruiz hazard map (SGC 2015; Fig. 2b) continues this generalisation approach. Efforts to design an “intuitive” (Parra and Cepeda 1990, p. 117) map for non-scientific audiences acknowledged the important crisis communication role of volcanic hazard maps and brought attention to the importance of considering audience perspectives in designing maps. The experience led to reflection about hazard map design in other volcanically active parts of the world. For example, Nakamura et al. (2008) note that the crisis sparked an evaluation of Japanese volcanic hazard maps, resulting in a design change “from being specialist-oriented to being designed to be more easily understood” (p. 297).
The value of having simple and clear hazard maps for use in crisis communication has emerged in a number of other volcanic crises, including the eruption crisis on the Caribbean island of Montserrat. On 18 July 1995, a small phreatic explosion on Soufrière Hills volcano marked the start of an eruption that would go on to continue for nearly two decades. Episodes of andesitic dome-building and collapse produced rapid, hot pyroclastic flows that devastated nearly two-thirds of the island (Aspinall et al. 2002). The people of Montserrat were badly affected by the disaster. More than 90% of the population was displaced, and communities suffered ongoing distress and uncertainty (Kokelaar 2002; Sword-Daniels et al. 2014). Over the course of the eruption, hazard maps and risk management maps were widely used in communication with authorities and local communities (Aspinall et al. 2002).
While the Montserrat experience highlighted the importance of considering how key volcanic hazard and risk information is generalised and displayed on a map, Haynes et al. (2007) found that other fundamental elements of hazard map design can also play a role in crisis communication. Haynes et al. (2007) developed several different versions of the Montserrat hazard and risk maps that utilised a variety of different visual formats. They found that visual design elements, such as the choice of base map, influenced how local audiences used and understood the information. For example, participants were able to better identify spatial features and orient themselves with the information when it was portrayed on aerial or perspective photographs (Fig. 3c). While plan view or topographic contour maps may be an intuitive choice for an earth scientist, it may not be the most suitable choice for communicating spatial hazard information with other audiences (Haynes et al. 2007). Nave et al. (2010) found similar results in a study of Stromboli volcano hazard map styles, recommending plan view contour hazard maps for government officials, but perspective displays for non-specialist audiences. Collectively, these, and many other past volcanic crises have contributed valuable knowledge about the ways that different audiences respond to certain hazard visualisation approaches and how this may influence crisis communication efforts.
2.2 Considering Audience Perspectives
In order to share valuable and useful knowledge about a hazard or risk with an audience, it is first important to understand the audience’s existing knowledge and perspectives regarding the hazard or risk, and what information is valued and needed (Bostrom and Löfstedt 2003; Perry et al. 2016). The way that different audiences perceive volcanic hazard and risk can have an important influence on how they respond to hazard and risk communication efforts (Johnston et al. 1999; Paton et al. 2008; Gaillard and Dibben 2008; Doyle et al. 2014). Engaging with hazard map audiences to better understand their existing knowledge and perceptions of volcanic hazard and risk can therefore help guide and inform approaches to hazard and risk communication, including hazard map design. Integrative engagement with audiences can also facilitate constructive dialogue about volcanic hazards and help engender trust in the resulting maps and communication products (Cronin et al. 2004; Haynes et al. 2008; Leone and Lesales 2009; Pierson et al. 2014).
While technical scientific hazard maps are still an essential tool for certain specialist tasks and stakeholders, different types of hazard map content may be prioritised for communication with other audiences who visit, work, and live in volcanic areas. For example, engagement with audiences in outdoor recreation areas near volcanoes in New Zealand and the United States has led to an emphasis on including life safety advice on volcanic hazard maps to share knowledge about what to do in the event of volcanic activity. Ruapehu is an active volcano in New Zealand with ski fields located on its summit and flanks. Annual engagement with audiences on the ski slopes has been used to guide visual design and content of the volcanic hazard map posters displayed in ski areas on Ruapehu (Leonard et al. 2008). The hazard maps are tailored specifically for winter sport audiences, illustrating valley areas exposed to lahar hazard and providing advice about how to evacuate valleys in the event of an eruption. Engagement with local audiences also led to integration of preparedness and evacuation advice into large interpretive outdoor signs about volcanic hazards for volcanoes of the Cascade Range in the United States, such as Mount Baker, Glacier Peak (Eske et al. 2015), and Mount Rainier (Schelling et al. 2014) (Cadig et al. this volume, Driedger et al. in prep). Combining volcanic hazard maps with supporting information about hazard phenomena and advice for increasing personal response capacity may encourage engagement and elaboration with hazard map information among some audiences (Paton 2003; Rakow et al. 2015). Although engaging with audiences can be time and resource intensive, carrying out work to understand audience perspectives in times of dormancy may prove useful in times of crisis communication.
Developing an audience-focussed hazard map under the stress and time pressures of a crisis situation was complex and taxing. Leonard et al. (2014) note that between the first and second versions of the map “at least 147 emails were sent by 23 different people across 9 different agencies and groups over a 24 day period” (p. 219). These numbers reflect the high level of engagement and interaction between various groups involved in management of the crisis, but also the complicated nature of rapidly compiling, synthesizing, and deciding on the content, messaging, and design of a hazard map during a crisis. The rapid, high-stakes nature of volcanic crises means that there are often limited resources to dedicate towards revising hazard map design during an actual event. During the Te Maari crisis, the relationships formed through past engagement were valuable in facilitating map development and design (Jolly et al. 2014b; Leonard et al. 2014). For example, one of the main populations affected by the event was a local indigenous group who provided valuable feedback into the final map design style (Leonard et al. 2014). In addition, the team relied heavily on resources that had been pre-prepared, emphasising the value in planning and considering approaches to map design during times of dormancy.
A number of lessons regarding crisis hazard maps emerged from the Te Maari experience, including the value of using version numbers, disclaimers, and providing metadata, and these are put forth as a set of recommendations by Leonard et al. (2014) (p. 225). In this list, they note the importance of considering the visual design of the map image itself. While the map images were presented with legends, descriptive text, and explanatory information, a number of media outlets clipped away this accompanying documentation and context when circulating and disseminating the map. Accordingly, in some cases, interpretation of the hazard map information relied almost wholly on the map image alone (Leonard et al. 2014).
3 Visual Design
Communicating with map images relies on visual perception and cognition. The map reader’s eyes must sense and interpret visual variables such as shape, size, colour, texture, and orientation, and then cognitively process this information to create meaning (Bertin 1983; MacEachren 1995; Perkins et al. 2011). Well-designed visualisations can augment and enhance this cognitive processing by reducing cognitive load and facilitating inductive reasoning (Hegarty 2011; Patterson et al. 2014). Accordingly, visual map products have been found to improve comprehension of hazard information when compared to non-visual communication formats such as text and tables (Severtson and Vatovec 2012; Cheong et al. 2016; Cao et al. 2016). However, there are many variables to consider when visually designing a map, and it can often be difficult to determine which combination of variables will support cognition and reasoning. Further, map designs which are aesthetically appealing or intuitively preferred by map makers and users are not necessarily the most effective for decision-making tasks (Hegarty et al. 2009; Mendonça and Delazari 2014). Engaging with map audiences and carrying out empirical research into how people read and process map information can help confront these challenges by giving insight into the ways that different variables in visual design influence communication and decision-making. In addition, experimenting with innovative map visualisation formats can help also help create new ways of capturing audience attention and facilitating engagement with hazard information.
3.1 Exploring and Testing Different Designs
Research surrounding information visualisation is carried out in many different disciplines, including human computer interaction, human factors, cognitive psychology, semiotics, visual analytics, graphic design, cartography, and geovisualisation. Across these fields, a simple method used for evaluating the effectiveness of visual designs is to test how audiences perform in task-based exercises using different visualisations. However, in order test effectiveness, a defined, measurable communication goal needs to be identified (MacEachren 1982), and in the case of volcanic hazard maps, this can often be multidimensional and nuanced. Accordingly, Haynes et al. (2007) propose a mixed methods approach for evaluating volcanic hazard map design that combines quantitative performance evaluations with qualitative investigations. Using this approach, Haynes et al. (2007) were able to capture the complexity of how local audiences engaged with volcanic hazard and risk maps on Montserrat.
Similarly, while red-yellow-green “stoplight” colour schemes are applied in a number of volcanic hazard maps around the world, Olson and Brewer (1997) and Jenny and Kelso (2007) warn that red-and-green colour schemes may introduce problems for colour vision deficient map readers. Up to 8% of males have some form of colour-vision deficiency, with difficulty distinguishing between red and green colours being the most common type (Delepero et al. 2005). To this population, the highest (red) and lowest (green) hazard areas may appear the same colour and cause confusion. To assist map makers in choosing appropriate colour schemes for maps, Harrower and Brewer (2003) developed ColorBrewer (www.ColorBrewer.org), a research-backed tool for selecting map colour schemes with appropriate hue, saturation, and contrast to enhance visualisation of map information and prevent potential issues for colour vision deficient users.
Many of the challenges associated with visually designing volcanic hazard maps are faced in other fields of hazard and risk research, such as wildfire (e.g., Cheong et al. 2016), hurricane (e.g., Broad et al. 2007; Sherman-Morris et al. 2015), flooding (e.g., Strathie et al. 2015), sea level rise (e.g., Retchless 2014), and health (e.g., Severtson and Myers 2013). For example, researchers have found that visual design of wildfire hazard maps can influence people’s interest and engagement with the hazard information and also how they use it to make decisions about evacuation (Cao et al. 2016; Cheong et al. 2016). Similarly, visual design has been found to influence emotional and behavioural responses to tornado warning maps (Ash et al. 2014). Visualising and communicating uncertainty in geospatial data also remains an ongoing challenge across many different fields (Aerts et al. 2003; Spiegelhalter et al. 2011; Kinkeldey et al. 2014). As work in volcanic hazard map design continues to evolve, it is important to consider lessons learned from research and experience in these diverse fields, and drawn upon them to help inform and guide investigations of volcanic hazard communication.
In addition, contributions from cognitive science research can add new dimensions to understanding how visual design and visual perception of volcanic hazard maps can influence hazard interpretation and decision-making. For example, Hegarty (2011) summarises sixteen “principles of effective graphics” based on decades of cognitive science research into visual-spatial displays. Such principles, such as the relevance principle (Kosslyn 2006), which proposes that visual displays should present no more or no less information than is needed by the audience, could help inform approaches to visual design of volcanic hazard maps. Investigations of weather map reading performance suggests that considering such graphic principles in map design can affect visual processing of map information (Hegarty et al. 2010; Fabrikant et al. 2010). Similarly, Patterson et al. (2014) propose six “leverage points” for augmenting human cognition through information visualisations, which also are likely to have relevancy for map design. For example, they suggest that certain visual design approaches can help capture visual attention and also guide and focus visual search for information.
3.2 Visualising Hazard in Different Formats
Although the 2-dimensional plan view paper map remains a common and useful visualisation method in hazard mapping, volcanic hazard concepts can be mapped and visualised in many other ways. For example, modern geovisualisation and geographic information system (GIS) techniques, such as interactive interfaces (Çöltekin et al. 2009; Roth 2013) will play a significant role in shaping the future of hazard map communication. Interactive and 3D visualizations can add new dimensions to natural hazard and risk maps, through providing location-aware, user-centred data, although further research about these emerging technologies is needed to better understand the way they affect hazard and risk communication (Lonergan and Hedley 2015).
As improved workflows and accessibility of such methods continue to be developed, new opportunities will arise for communicating volcanic hazard in innovative and engaging ways. In a study at Mount Hood volcano in Oregon, USA, Preppernau and Jenny (2015) tested new methods of visualising lahar hazard using 3-dimensional (3D) oblique perspective base maps with isochrones that represented lahar travel time. They found that participants preferred 3D isochrone lahar hazard maps to traditional plan view contour maps, and that participants’ performed better in interpreting terrain and evacuation routes with the 3D displays. Recent advancements in visual technology, such as eye-gaze trackers (devices that can be used to record a readers’ eye movement across a visual or graphic), can also enable new forms of insight into map reading behaviour, visual attention, and understanding (e.g., Çöltekin et al. 2009; Meyer et al. 2012; Hegarty et al. 2010).
Innovative visualisations can also be developed with traditional, low-technology approaches. Hands-on, bottom-up, community-led participatory mapping exercises, in which tangible objects such as paper, pens, paint, and stones are used to visually represent and contextualise interrelationships between hazards and society, can help foster important dialogue about natural hazards and risk (Chambers 2008; Cadag and Gaillard 2012). For example, Cadag and Gaillard (2012) outline how participatory 3D mapping (P3DM) was used as an integrative tool for disaster risk reduction in Masantol, a small municipality on the island of Luzon in the Philippines. They found that collaboratively building a physical, 3D geographic model of place empowered the community to engage in constructive dialogue about hazard and risk. Such approaches also offer a way to integrate scientific and local knowledge in a way that is tangible and meaningful for many different people in the community, from government officials to school students (Cadag and Gaillard 2012).
4 Volcanic Hazard Maps into the Future
While visual design of hazard maps will continue to evolve with innovation of new technologies and hazard mapping approaches, hazard map audiences will also evolve. As globalisation and population growth continues, hazard map audiences will dynamically shift and become more diverse. For example, growth in volcano tourism could lead to higher numbers of tourists and non-native speakers in hazardous areas, and these populations are likely to have different perceptions of hazard and risk than local audiences (Bird et al. 2010). Future work exploring differences in the information needs and cultural communication styles within and among these diverse audiences will be important for understanding how to adapt and grow approaches to volcanic hazard knowledge exchange.
Interdisciplinary research is becoming increasingly embraced within the field of volcanic hazard and risk (Barclay et al. 2008), and future volcanic hazard maps should continue to work towards integrating new interdisciplinary concepts from research fields such as sociology, communications, human factors, geography, design, and psychology to develop intuitive designs which maximise visual cues, minimise cognitive load, and increase the effectiveness of visual communication. Integrating tacit knowledge from relevant areas of practice (e.g., emergency management, national parks, conservation) in addition to theories and concepts from different areas of research can help ensure that volcanic hazard maps of the future are optimally designed in a way that makes them useful, usable, and used.
It is important to acknowledge that the case studies and research covered in this chapter rely principally on work and experiences published in the academic literature, and are not comprehensive. There is a wealth of tacit knowledge on audience-map engagement and hazard communication gained from practice that is not captured in this summary. However, a key theme which emerges from the case studies and work reviewed in this chapter is that an audience-based, evidence-backed approach to visual design of hazard maps can help facilitate clear hazard communication. As with most communication approaches, hazard map design is not “one-size-fits all”, and cannot be guided by a single universal framework or design solution. Nevertheless, hazard maps that: (A) consider the audience and their messaging needs, and (B) use evidence from interdisciplinary research and experience to inform visual map design based on these needs, can help communicate information in a way that is accessible and useful to those who need it. While available resources, target audiences, and volcanic setting will uniquely guide and shape this process for each map, adopting such an approach can help create end results that are grounded in meaningful communication goals.
Volcanic hazard maps that are designed based on both the needs of the audience and evidence from practice and research can help support clear and effective messaging of critical hazard information. Engaging with audiences to explore how they understand and create meaning from hazard maps can foster constructive multi-way dialogue about volcanic hazards, and also help ensure that important messages are visually communicated in a way that is transparent and trusted by those potentially affected by a volcanic crisis. Although hazard maps represent just one component of a hazard assessment, their ability to comprise many types of information into a concise, visually salient graphic that can be shared across many types of media means that they are often used widely in crisis communication. Past volcanic crises across the world have underscored the important communication role of hazard maps, but have also highlighted the significant impact that visual design has on this exchange.
Visual representation of hazard information on a map can influence the way that people engage with the information, as well as the messages that people take away, and decisions they make. Future work into the ways in which people read, process, and share visual information will open new opportunities for optimising volcanic hazard content for different audiences. This will continue to be important as advances in hazard modelling and visualisation technology introduce new ways of visually communicating hazard during a crisis. As the volcanology community works towards exploring new ways of developing and designing volcanic hazard maps, new levels of global collaboration through online data-sharing hubs will provide ways to connect, share, and integrate these emerging approaches. By considering audience needs and perspectives—how the information might be used, read, understood, and applied—hazard maps can be designed in a way that makes them accessible, relevant, and clear for the people who need them.
The authors would like to acknowledge the many generations of volcanic hazard maps which have contributed valuable insight and knowledge regarding both the advantages and challenges of visually communicating volcanic hazard. The authors would also like to thank M Monsalve, H Murcia, and C Driedger for reviewing parts of this manuscript, and two anonymous reviewers for constructive and valuable comments on an earlier version of this chapter. MAT and JML gratefully acknowledge support from the New Zealand Earthquake Commission.
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