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International conference on Big Data Analytics for Cyber-Physical-Systems

BDCPS 2019: Big Data Analytics for Cyber-Physical System in Smart City pp 1280–1286Cite as

Reconstruction of Brand Communication on Media Integration in the 5G Digital Era

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1117))

Abstract

In China, the 5G digital era means that unbuffered video technology has become a reality, and media convergence scope is becoming more in-depth. The development of media technology has produced corresponding changes and influences on brand communication which reflect on content production and communication strategies. Media integration is reshaping new smart brands.

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Author information

Authors and Affiliations

  1. Art and Design College, GuiLin University of Electronic Technology, Liuhe Road, Qixing District, Guilin, 541004, Guangxi, China

    Li Wang

Authors
  1. Li Wang
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Corresponding author

Correspondence to Li Wang .

Editor information

Editors and Affiliations

  1. School of Computer Science, University of Oklahoma, Norman, OK, USA

    Mohammed Atiquzzaman

  2. University of Aizu, Fukushima, Japan

    Neil Yen

  3. Shanghai University, Shanghai, China

    Zheng Xu

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Cite this paper

Wang, L. (2020). Reconstruction of Brand Communication on Media Integration in the 5G Digital Era. In: Atiquzzaman, M., Yen, N., Xu, Z. (eds) Big Data Analytics for Cyber-Physical System in Smart City. BDCPS 2019. Advances in Intelligent Systems and Computing, vol 1117. Springer, Singapore. https://doi.org/10.1007/978-981-15-2568-1_178

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