Abstract
The present study, conducted with a sample of 384 Brazilian respondents, identified that blogs are already considered the second most important information source in the processes of choice and consumption of travel products and services, behind only of the indications that come from family and friends. Among 8 content aspects offered to evaluation in terms of importance “Itineraries and Attractions”, “Transportation and Locomotion” were considered the most important. Using the factor analysis technique, blog content items were reduced to 3 factors: (i) General Information, (ii) Stay and (iii) Itineraries. Female respondents and people with lower degree of education, lower income range and lower intensity of travel are those that value the General Information content most. People with more income and travelling less alone are those who attach more importance to Stay content. There were no significant differences between groups when compared the means of importance attributed to the Itineraries factor.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Baniyai, Maria, Glover, Troy D.: Evaluating Research Methods in Travel Blogs. Journal of Travel Research. 51(3), 267–277 (2012)
Pan, Bing, MacLaurin, Tanya, Crotts, John C.: Travel Blogs and the Implications for Destination Marketing. Journal of Travel Research. 46, 35–45 (2007)
Puhringer, Stefan, Taylor, Andrew: A Practitioner’s Report on Blogs as a Potential Source of Destination Marketing Intelligence. Journal of Vacation Marketing. 14(2), 177–187 (2006)
Belch, George E., Belch, Michael A.: Advertising and Promotion. An Integrated Marketing Communications Perspective, 7th edn. Mc-Graw Irwin, New York, USA (2007)
O’Reilly, Tim (2005) What is Web 2.0, Available in: <http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1>. Accessed in June 13th, 2017
Akehurst, Gary (2009). User Generated Content: the Use of Blogs for Tourism Organisations and Tourism Consumers. Service Business. N.3, p. 51-61
Li, Dan (2005). Why do you blog: a uses-and-gratifications inquiry into bloggers’ motivations. Thesis presented to Marquete University. Available in: <https://pdfs.semanticscholar.org/3eb2/4f3a55eca58bd7317d8b0ddcf25f79087bca.pdf>. Access in May, 24th, 2017
Gabriela Silva, Zagoda: Dos blogs aos microblogs: aspectos históricos, formatos e características. Interin. 9(1), 1–12 (2010)
Softwarefindr (2019). How Many Blogs are There in 2018? Available in: <https://www.softwarefindr.com/how-many-blogs-are-there/>. Access in June, 22nd, 2019
Wordpress (2019). How many people are reading bogs? Available in: <https://wordpress.com/activity/>. Access in June, 22nd, 2019
Grupo de Mídia (2018). Mídia Dados Brasil 2018. Available in: <http://midiadados.org.br/2018/Midia%20Dados%202018%20%28Interativo%29.pdf>. Access in June, 23rd, 2019
RBBV – Rede Brasileira de Blogs de Viagem (2019). Corporate websibe. Available in: <https://rbbv.com.br> . Access in June, 23rd, 2019
ABBV (2018). Pesquisa da ABBV revela: Blogs de Viagem são o Meio de Comunicação de Maior Credibilidade entre os Viajantes Independentes, 2012. Available in: <http://abbv.net.br/2012/11/pesquisa-da-abbv-revela-blogs-de-viagem-sao-o-meio-de-comunicacao-de-maior-credibilidade-entre-os-viajantes-independentes/>. Access in March, 13th, 2018
Churchill, Gilbert A. Jr and Peter, J. Paul (2012). Marketing: criando valor para os clientes. 3rd.ed. São Paulo: Saraiva
Woodruff, Robert B.: Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science. 25(2), 139–153 (1997)
Olsen, Svein O.: Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing. 24(4), 315–341 (2007)
Solomon, Michael R.: O comportamento do consumidor: comprando, possuindo e sendo. 11th, ed edn. Bookman, Porto Alegre (2016)
Huang, Ching-Yuan, Chou, Chia-Jung, Lin, Pei-Ching: Involvement theory in constructing bloggers’ intention to purchase travel products. Tourism Management 31, 513–526 (2009)
Chen, Yu-Chen, Shang, Rong-An, Li, Ming-Jin: The Effects of Perceived Relevance of Travel Blogs’Content on the Behavioral Intention to Visit a Tourist Destination. Computers in Human Behavior. N. 30, 787–799 (2014)
Schamellegger, Doris, Carson, Dean: Blogs in Tourism: Changing Approaches to Information Exchange. Journal of Vacation Marketing. 14(2), 99–110 (2008)
Litvin, Stephen W., Goldsmith, Ronald E., Pan, Bing: Electronic Word-of-Mouth in Hospitality and Tourism Management. Tourism Management. N. 29, 458–469 (2008)
Camargo, Luiz O L; Solbiati, Patricia P.; Péccora, Flávia C. and Pinheiro, Natália O. (2016). Blogs de Viagem e a Decisão Final do Turista. Revista Rosa dos Ventos – Turismo e Hospitalidade. V. 8, n. 2, p. 205-221
Malhotra, N.: Pesquisa de Marketing: uma orientação aplicada, 4th edn. Bookman, Porto Alegre (2006)
Walter, Olga M.F.C.: Análise de ferramentas gratuitas para condução de survey online. Produto & Produção. 14(2), 44–58 (2013)
Handcock, Mark S., Gile, Krista J.: On the Concept of Snowball Sampling. Sociological Methodology. 4(1), 367 (2011)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2020 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Andrade, J., Sobata, M.F. (2020). Most Important Contents in Travel Blogs: A Perspective from Brazilian Tourists. In: Rocha, Á., Abreu, A., de Carvalho, J., Liberato, D., González, E., Liberato, P. (eds) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol 171. Springer, Singapore. https://doi.org/10.1007/978-981-15-2024-2_8
Download citation
DOI: https://doi.org/10.1007/978-981-15-2024-2_8
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-15-2023-5
Online ISBN: 978-981-15-2024-2
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)