Skip to main content

Buddhism and Rhetoric: From an Intercultural Perspective

  • Chapter
  • First Online:
  • 197 Accesses

Abstract

In the last few decades, globalization has brought an era of immense and unprecedented change that is affecting our lives in every domain and every possible way. The phenomenon of globalization refers to transplanetary processes that involve multi-directional flows of people, objects, places, technologies, and information (Ritzer 2011). Its crucial and profound impact is manifested most strikingly in the fields of economy and information technologies. In other words, more and more regions of the world are dominated by a capitalistic way of life and involved in the neoliberal economic system, while they are intimately connected to each other through instruments of information technologies.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  • Batchelor, S. (2012). A secular Buddhism. Journal of Global Buddhism, 13, 87–107.

    Google Scholar 

  • Brazier, D. (2002). The new Buddhism. New York: Palgrave.

    Google Scholar 

  • Breyer, P. (1993). Religion and globalization. London: Sage.

    Google Scholar 

  • Burke, K. (1966). Language as symbolic action: Essays on life, literature, and method. Berkeley: University of California Press.

    Google Scholar 

  • Burke, K. (1969). A rhetoric of motives (Vol. 111). Berkeley: University of California Press.

    Google Scholar 

  • Burke, K. (1970). The rhetoric of religion: Studies in logology (Vol. 188). Berkeley: University of California Press.

    Google Scholar 

  • Busch, L. (2010). To come to a correct understanding of Buddhism: A case study on spiritualizing technology, religious authority, and the boundaries of orthodoxy and identity in a Buddhist web forum. New Media & Society, 13(1), 58–74.

    Article  Google Scholar 

  • Carbaugh, D., & Wolf, K. (1999). Situating Rhetoric in cultural discourses. International and Intercultural Communication Annual, 22(1999), 19–30.

    Google Scholar 

  • Carey, J.W. (1989/1992). A cultural approach to communication. In Communication as culture: Essays on media and society (pp. 12–36). New York: Routlege.

    Google Scholar 

  • Carneiro, L. (2015). The implication of technology in mediatisation and mediation approaches to religious studies. Culture and Religion, (ahead-of-print), 1–15.

    Google Scholar 

  • Chandler, S. (2010). Buddhism in China and Taiwan: The dimensions of contemporary Chinese Buddhism. InBuddhism in world cultures: Comparative perspectives. Santa Barbara: ABC-CLIO.

    Google Scholar 

  • Cheong, P. H., Huang, S., & Poon, J. P. H. (2011). Cultivating online and offline pathways to enlightenment: Religious authority and strategic arbitration in wired Buddhist organizations. Information, Communication & Society, 14(8), 1160–1180.

    Article  Google Scholar 

  • Deetz, S. (1990). Representation of interests and the new communication technologies: Issues in democracy and policy. In M. Medhurst, A. González, & T. R. Peterson (Eds.), Communication & the culture of technology (pp. 42–50). Pullman: Washington State University Press.

    Google Scholar 

  • Dionisopoulos, G., & Skow, L. (1997). A struggle to contextualize photographic images: American print media and the “burning monk”. Communication Quarterly, 45(4), 393. https://doi.org/10.1080/01463379709370073.

    Article  Google Scholar 

  • Foss, S. K. (2009). Rhetorical criticism: Exploration & practice. Prospect Heights: Waveland Press.

    Google Scholar 

  • Foss, S. K., Foss, K. A., & Trapp, R. (2002). Contemporary perspectives on rhetoric. Long Grove: Waveland Press.

    Google Scholar 

  • Garrett, M. (1999). Some elementary methodological reflections on the study of the Chinese rhetoric tradition. In A. Gonzalez & D. V. Tanno (Eds.), Rhetoric in intercultural contexts (pp. 11–17). Thousand Oaks: Sage.

    Google Scholar 

  • Gifford, J. (2011). Buddhist practice and visual culture: The visual rhetoric of Borobudur. Taylor & Francis.

    Google Scholar 

  • Gorsevski, E. W. (2013). Posting notes on Buddhism: Aung San Suu Kyi’s rhetoric of postcolonial subjectivity. Journal of Communication & Religion, 36(1), 173–195.

    Google Scholar 

  • Higgins, W. (2012). The coming of secular Buddhism: A synoptic view. Journal of Global Buddhism, 2012, 109–126.

    Google Scholar 

  • Jensen, J. V. (1987). Teaching East Asian rhetoric. Rhetoric Society Quarterly, 17(2), 135–149.

    Article  Google Scholar 

  • Johnson, F. L. (1999). Speaking culturally: Language diversity in the United States. Thousand Oaks: Sage.

    Google Scholar 

  • Kosaka, T. (2010). Listening to the Buddha’s own words: Direct participation as a principle of the teachings of the Buddha. China Media Research, 6(3), 94.

    Google Scholar 

  • Lenoir, F. (1999). The adaptation of Buddhism to the West. Diogenes, 47(187), 100–109.

    Article  Google Scholar 

  • MacKenzie, D. A., & Wajcman, J. (1999). The social shaping of technology. Buckingham: Open University Press.

    Google Scholar 

  • McKerrow, R. E. (1989). Critical rhetoric: Theory and praxis. Communication Monograohs, 56, 91–111.

    Article  Google Scholar 

  • Nagata, J. (1999). The globalization of Buddhism and the emergence of civil society: The case of Taiwanese FoKuangShan movements in Asia and the West. Communication/Plural, 7(2), 231–248.

    Google Scholar 

  • Nelson, J. (2011). Global and domestic challenges confronting Buddhist institutions in Japan. Journal of Global Buddhism, 12, 1–15.

    Google Scholar 

  • Obadia, L. (2012). Globalization and new geographies of religion: new regimes in the movement, circulation, and territoriality of cults and beliefs. International Social Science Journal, 63(209/210), 147–157. https://doi.org/10.1111/issj.12034.

    Article  Google Scholar 

  • Radwan, J. (2012). Contact rhetoric: Bodies and love in Deus Caritas Est. Rhetoric & Public Affairs, 15(1), 41–93.

    Article  Google Scholar 

  • Ritzer, G. (2011). Globalization: The essentials. Hoboken: Wiley.

    Google Scholar 

  • Virtbauer, G. (2012). The Western reception of Buddhism as a psychological and ethical system: Developments, dialogues, and perspectives. Mental Health, Religion & Culture, 15(3), 251–263. https://doi.org/10.1080/13674676.2011.569928.

    Article  Google Scholar 

  • White, L., Jr. (1964). Medieval technology & social change. New York: Oxford University Press.

    Google Scholar 

  • Wright, D. S. (1993). The discourse of awakening: Rhetorical practice in classical Ch’an Buddhism. Journal of the American Academy of Religion, 61(1), 23–40. https://doi.org/10.1093/jaarel/LXI.1.23.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Zhang, F. (2019). Buddhism and Rhetoric: From an Intercultural Perspective. In: Building and Negotiating Religious Identities in a Zen Buddhist Temple. Springer, Singapore. https://doi.org/10.1007/978-981-13-8863-7_1

Download citation

Publish with us

Policies and ethics