Abstract
A foreign supermarket chain built its success by developing a distinctive package of features for presenting its stores to the consumer. They included color schemes, lighting, air conditioning, the internal shelving and layout of the store, the variety and display of the goods for sale, and the price ticketing and customer check out system. Not least, it was able to undercut prices against its competitors by adroit purchasing agreements and expert staffing dispositions.
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Li, J., Paisey, A. (2019). Supermarket Implants. In: Transfer Pricing in China. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-7689-4_23
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DOI: https://doi.org/10.1007/978-981-13-7689-4_23
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Publisher Name: Palgrave Macmillan, Singapore
Print ISBN: 978-981-13-7688-7
Online ISBN: 978-981-13-7689-4
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