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The Effects of Awareness Level on Littering Behaviour on Campus: Family Income as Moderator

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Proceedings of the Third International Conference on Computing, Mathematics and Statistics (iCMS2017)

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Abstract

Previous studies have revealed that students’ awareness on environmental issues is high. In contrast, their positive behaviour towards littering is increasing along some factors, explicitly; facility, campaign, and socio-demographic that were studied with regard to littering awareness level. The socio-demographic variables namely gender, age and religion are literally high related to littering behaviour compared to family income. The objectives of the study are two-folds: first, to ascertain the effects of awareness level on littering behaviour on campus. The second objective is to identify the role of family income as a moderator in the relationship between students’ awareness on littering and their littering behaviour. Questionnaires were distributed among students at a selected higher learning institution and the research hypotheses were tested using Structural Equation Modelling. The findings of the study reveal that there is a significant relationship between the students’ awareness and littering behaviour on campus. Besides that, family income partially moderates the relationship between the two variables.

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Authors and Affiliations

  1. Universiti Teknologi MARA, UiTM Cawangan Pahang, Bandar Jengka, Malaysia

    Mas’udah Asmui, Sharifah Norhuda Syed Wahid, Suhanom Mohd Zaki, Noorsuraya Mohd Mokhtar & Siti Suhaila Harith

Authors
  1. Mas’udah Asmui
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  2. Sharifah Norhuda Syed Wahid
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  3. Suhanom Mohd Zaki
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  4. Noorsuraya Mohd Mokhtar
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  5. Siti Suhaila Harith
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Correspondence to Mas’udah Asmui .

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Editors and Affiliations

  1. Universiti Teknologi MARA (UiTM) Kedah , Sungai Petani, Kedah, Malaysia

    Liew-Kee Kor

  2. Universiti Teknologi MARA (UiTM) Kedah, Sungai Petani, Kedah, Malaysia

    Abd-Razak Ahmad

  3. Universiti Teknologi MARA (UiTM) Kedah, Sungai Petani, Kedah, Malaysia

    Zanariah Idrus

  4. Universiti Teknologi MARA (UiTM) Kedah, Sungai Petani, Kedah, Malaysia

    Kamarul Ariffin Mansor

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Asmui, M., Wahid, S.N.S., Zaki, S.M., Mokhtar, N.M., Harith, S.S. (2019). The Effects of Awareness Level on Littering Behaviour on Campus: Family Income as Moderator. In: Kor, LK., Ahmad, AR., Idrus, Z., Mansor, K. (eds) Proceedings of the Third International Conference on Computing, Mathematics and Statistics (iCMS2017). Springer, Singapore. https://doi.org/10.1007/978-981-13-7279-7_58

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  • DOI: https://doi.org/10.1007/978-981-13-7279-7_58

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-7278-0

  • Online ISBN: 978-981-13-7279-7

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