Abstract
Building façade, as a communicating interface between inner and outer building spaces, is mostly a matter of evaluation by visitors. Perceptions are formed by the building’s facade, its entrance, atmospherics and ambiance. Some elements create positive perception in the user’s mind, while some others may leave a negative impact. Along with a set of shopping experience questions, participants were shown shopping mall facade images. They were asked to identify building features that contributed to forming of their perceptions of the shopping mall experience. The analysis indicates that specific architectural facade design features like entrance door, size of openings/display windows, approach path, parking bays, crowd density equally influence the formation of perception. The inferences aid heuristics of designing shopping mall facades.
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Yammiyavar, A.P., Roy, M. (2019). Influence of Visual Elements in Building Facades in the Formation of Experiential Perception. In: Chakrabarti, A. (eds) Research into Design for a Connected World. Smart Innovation, Systems and Technologies, vol 135. Springer, Singapore. https://doi.org/10.1007/978-981-13-5977-4_26
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DOI: https://doi.org/10.1007/978-981-13-5977-4_26
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