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Effect of CSR Promotion on the Market and the Role of Government

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Applied Analysis of Growth, Trade, and Public Policy

Abstract

For the bigger part of the 20th century, most countries have placed much value on economic growth. Only in the late 20th century they began to pay attention to environmental and social issues. In response to these issues, many US and European NGOs and other organizations have strengthened their oversight of multinational corporations that are causing problems. Social interest in corporate social responsibility (hereinafter, CSR) has also heightened. Modern society emphasizes social concerns in the conduct of business. For instance, the KPMG survey (2017) points out that CSR activities are perceived as an important factor in corporate global management. Nevertheless, it is true that many corporations are burdened by CSR activities because such an activity can lead to higher costs.

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Notes

  1. 1.

    While most CSR literature considers a quadric cost function like \(c_{i} (q_{i} )=\frac{1}{2}q_{i}^{2} \), the assumption of constant marginal cost does not significantly affect our analysis.

  2. 2.

    To satisfy the market participant condition in Eqs. (12.1) and (12.2), \(0\le \theta (k)<\alpha \) must hold. It means that \(\gamma \) should be less than unity. If \(\gamma =0\), the consumers do not respond to CSR at all. Accordingly, it is necessary to set \(\gamma \in (0,~1)\).

  3. 3.

    Henceforth the superscript i indicates case i for (\(i=1,~2,\text {\, }3)\).

  4. 4.

    The values of each parameter are the same as in Fig. 12.1, i.e., \(\alpha =100\) and \(\gamma =0.5\).

  5. 5.

    We set \(\alpha =100\).

  6. 6.

    The profit values are rounded to the first decimal point.

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Correspondence to Chongung Kim .

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Lee, W., Kim, C. (2018). Effect of CSR Promotion on the Market and the Role of Government. In: Hosoe, M., Kim, I., Yabuta, M., Lee, W. (eds) Applied Analysis of Growth, Trade, and Public Policy. Springer, Singapore. https://doi.org/10.1007/978-981-13-1876-4_12

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  • DOI: https://doi.org/10.1007/978-981-13-1876-4_12

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