Exploring Information Processing Behaviors of Consumers in the Middle of Their Kaiyu with Smartphone

Abstract

At a year-end sale held in the Tenmonkan district, the city center commercial district of Kagoshima City, Japan, we carried out a social experiment that attempted to measure the effect of information provision on visitors by using a smartphone application developed by FQBIC that was able to simultaneously record users’ positions and their interactions with information contents provided by the town such as flyers and the like. This study, as a first step, analyzes the logs obtained through this social experiment, which record the interactions between visitors and information provided by the town, and investigates what kinds of information contents and forms would most effectively induce visitors’ Kaiyu within the city center district.

The Sections 1–3 of this chapter are based on the paper, Mamoru Imanishi, Kosuke Yamashiro, Masakuni Iwami, Saburo Saito [1], “Measurement and Analysis of Effects of Providing Information to Visitors during a year-end sale at a city center commercial district,” Papers of The 30th Annual Meeting of The Japan Association for Real Estate Sciences, pp. 65–70, 2014, in Japanese, which is revised for this chapter. The Sections 4 and 5 of this chapter are based on the paper, Kosuke Yamashiro, Mamoru Imanishi, Masakuni Iwami, Saburo Saito [10], “What kind of information provision most effectively induces Kaiyu? A social experiment using smartphones during a year-end sale,” the paper presented at the 52nd Annual Meeting of Japan Section of Regional Science Association International (JSRSAI), 2015, which is revised for this chapter.