Abstract
The large-scale variety store, Tenjin Loft, opened at the city center district of Fukuoka City, Tenjin district, in November 2007. This study explores how this entry of a new shop category to the city center has affected the consumer behaviors in this district, whether it increases the visit value of consumers to the city center, whether it enhances the attractiveness of the district, and consequently how it increases the value of town, more specifically, the value of Tenjin, from the viewpoint of consumer micro behaviors based on the actual on-site survey of Kaiyu behaviors at the city center of Fukuoka City.
This chapter is based on the paper, Saburo Saito, Kosuke Yamashiro, Erika Matsuda, Akiko Miyamoto, Chinatsu Torikai, and Masakuni Iwami [6], “How did the opening of Tenjin Loft (Large Variety Shop) increase the visit value of city center of Fukuoka City? Based on the analyses of relations among consumers’ images, destination switching, purpose realization rate, visit frequency, and expenditure,” Proceedings of The 25th Annual Meeting of The Japan Association for Real Estate Sciences, 2009, pp. 115–120. (in Japanese) The paper is modified for this chapter.
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Notes
- 1.
See also Chap. 16 of this book, which is the revised version of the paper.
- 2.
Another effort to identify the effect of the renewal of a large retail shop on consumers’ behaviors was to estimate the change of Kaiyu movements within the shop [3].
- 3.
In the table, it is seen that the estimates for the store image items 6 and 7 have large absolute values. This is because the number of samples who selected each of two items was one. While we should delete these items, we leave them as they are here to include all 11 store image items.
References
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Saito S, Yamashiro K, Matsuda E, Miyamoto A, Torikai C, Iwami M (2009) How did the opening of Tenjin Loft (Large-scale Variety Store) increase the visit value of city center of Fukuoka City? Based on the analyses of relations among consumers’ images, destination switching, purpose realization rate, visit frequency, and expenditure. In: Proceedings of the 25th annual meeting of the Japan Association for Real Estate Sciences, 115–120. (in Japanese)
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Saito, S., Yamashiro, K., Iwami, M. (2018). A New Entry of Large Variety Shop Increases the Value of City Center?. In: Saito, S., Yamashiro, K. (eds) Advances in Kaiyu Studies. New Frontiers in Regional Science: Asian Perspectives, vol 19. Springer, Singapore. https://doi.org/10.1007/978-981-13-1739-2_17
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