Abstract
However, it is not just the pace of adoption which causes amazement—it is the strength of the embrace and the whole-hearted enthusiasm and pervasiveness of the different ways in which the Chinese have taken to the internet, which inspires awe. The internet, and especially the mobile internet, has entirely transformed all key aspects of the consumers’ lives—entertainment, information, shopping, and social interaction. The social character of the web creates a unique environment, as well as unique consumer state of mind. For brands to get their messages across in this environment is a challenging task and definitely, a very different task than what they have faced so far—and definitely showing TV advertising on the digital platforms is not a good way to do it. The impact is even larger in the retail space. According to China’s National Bureau of Statistics, online retail transactions in the country are larger than the combined online sales of USA and Europe.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
(2017, April 16). Retrieved from emarketer.com: http://www.emarketer.com/Chart/Average-Daily-Time-Spent-on-WeChat-According-WeChat-Users-China-2015-2016-of-respondents/207293
Ariely, D., & Kriesler, J. (2017). Dollars and Sense: Money Mishaps and How to Avoid Them. Pan Macmillan.
Barboza, D. (2008, July 16). China Surpasses U.S. in Number of Internet Users. Retrieved from nytimes.com: http://www.nytimes.com/2008/07/26/business/worldbusiness/26internet.html
China’s third-party mobile payment market continues rapid expansion. (2017, October 4). Retrieved from xinhuanet.com: http://www.xinhuanet.com/english/2017-10/04/c_136658500.htm
Chinese Outbound Tourism Statistics in 2016: 122 Million Chinese Tourists Make Outbound Trips, Spend $109.8 Billion. (2017, February 3). Retrieved from travel168.net: http://news.travel168.net/20170203/43145.html
Chinese restaurant staff jailed for cooking with ‘gutter oil’. (2017, June 12). Retrieved from scmp.com: http://www.scmp.com/news/china/society/article/2091125/chinese-restaurant-staff-jailed-cooking-gutter-oil
CNNIC—China Internet Network Information Center. (2016). CNNIC.
Cross-Border Retail Ecommerce Sales in China, 2016–2021. (2017, October 25). Retrieved from emarketer.com: http://www.emarketer.com/Chart/Cross-Border-Retail-Ecommerce-Sales-China-2016-2021-billions-change/212844
eMarketer. (2016, April 27). Digital Overtakes Traditional Media in China, but TV Consumption Holds Strong. Retrieved from emarketer.com: https://www.emarketer.com/Article/Digital-Overtakes-Traditional-Media-China-TV-Consumption-Holds-Strong/1013881
Feng, E. (2017, May 10). Retrieved from ft.com: https://www.ft.com/content/04b55fdc-28b7-11e7-9ec8-168383da43b7
GroupM. (2017). China Media Market Summary. GroupM.
IPSOS. (2017). 2017 MOBILE PAYMENT USAGE IN CHINA REPORT.
Lehrer, J. (2009). How we Decide? HOUGHTON MIFFLIN HARCOURT.
Mac, R. (2014, September 12). Alibaba Claims Title for Largest Global IPO Ever With Extra Share Sales. Retrieved from forbes.com: https://www.forbes.com/sites/ryanmac/2014/09/22/alibaba-claims-title-for-largest-global-ipo-ever-with-extra-share-sales/#1f33fb438dcc
Meena, S. (2017, February 8). Forrester Data: Online Retail Forecast, 2016 to 2021 (Asia Pacific). Retrieved from forrester.com: https://www.forrester.com/report/Forrester+Data+Online+Retail+Forecast+2016+To+2021+Asia+Pacific/-/E-RES137063#
Seth, S. (2018, February 16). Retrieved from investopedia.com: https://www.investopedia.com/articles/personal-finance/030415/worlds-top-10-internet-companies.asp
‘Social Commerce’ Blossoms on Mobile Taobao. (2016, July 16). Retrieved from alibabagroup.com: http://www.alibabagroup.com/en/ir/article?news=p160726
(2018). Statistical Communique of the People’s Republic of China on the 2017 National Economic and Social Development. National Bureau of Statistics of China.
Store, C. G. (2016, July 22). Retrieved from alizila.com: http://www.alizila.com/consumers-get-first-peek-alibabas-buy-vr-store/
(2017). The Future of eCommerce in FMCG. KantarWorldpanel.
Vinton, K. (2018). Retrieved from forbes.com: https://www.forbes.com/pictures/5997308731358e60d7766b1c/2017-richest-in-tech-top-/#7551c0f63f85
Virtual red packets are most popular way to gift money in China as digital disruption hits tradition. (2018, February 13). Retrieved from scmp.com: http://www.scmp.com/business/banking-finance/article/2133219/virtual-red-packets-are-most-popular-way-gift-money-china
Xia, C. (2016). Cross-border e-commerce is luring Chinese shoppers. McKinsey Quarterly. Retrieved from mckinsey.com: https://www.mckinsey.com/industries/high-tech/our-insights/crossborder-ecommerce-is-luring-chinese-shoppers
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2019 The Author(s)
About this chapter
Cite this chapter
Sethi, A. (2019). Digital China. In: Chinese Consumers. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-10-8992-3_3
Download citation
DOI: https://doi.org/10.1007/978-981-10-8992-3_3
Published:
Publisher Name: Palgrave Macmillan, Singapore
Print ISBN: 978-981-10-8991-6
Online ISBN: 978-981-10-8992-3
eBook Packages: Business and ManagementBusiness and Management (R0)