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Smart Innovations in Communication and Computational Sciences pp 113–122Cite as

A Model for Computing User’s Preference Based on EP Algorithm

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 670))

Abstract

In this paper, we address the problem of identifying target user through the model of computing user preference for a certain item or service. The model we present works for a specific domain through online behavior analysis which considers user’s attentiveness of the entire area and the specific item combination style combining features of the specific industry. The model is evaluated by predicting users’ behavior and advertising click-through rate in the real application environment. The results show that this model is successful in precision recommendation, especially for the dynamic data analysis.

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Acknowledgements

This work was partially supported by GDNSF fund (2015A030313782), SUSTech Starup fund (Y01236215), SUSTech fund (05/Y01051814, 05/Y01051827, 05/Y01051830, and 05/Y01051839).

Author information

Authors and Affiliations

  1. Department of Computer Science and Engineering, Southern University of Science and Technology, Shenzhen, 518055, China

    Shan Jiang & Zongwei Luo

  2. Shenzhen Aotain Technology Co., Ltd, Shenzhen, 518055, China

    Zhiyun Huang & Jinqun Liu

Authors
  1. Shan Jiang
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  2. Zongwei Luo
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  3. Zhiyun Huang
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  4. Jinqun Liu
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Corresponding author

Correspondence to Zongwei Luo .

Editor information

Editors and Affiliations

  1. Department of Electrical Engineering, Indian Institute of Technology Delhi, New Delhi, India

    Bijaya Ketan Panigrahi

  2. Department of Computer Science and Engineering, ABES Engineering College, Ghaziabad, Uttar Pradesh, India

    Munesh C. Trivedi

  3. Department of Computer Science and Engineering, Motilal Nehru National Institute of Technology Allahabad, Allahabad, Uttar Pradesh, India

    Krishn K. Mishra

  4. Department of Computer Science and Engineering, ABES Engineering College, Ghaziabad, Uttar Pradesh, India

    Shailesh Tiwari

  5. Department of Computer Science and Engineering, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh, India

    Pradeep Kumar Singh

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Cite this paper

Jiang, S., Luo, Z., Huang, Z., Liu, J. (2019). A Model for Computing User’s Preference Based on EP Algorithm. In: Panigrahi, B., Trivedi, M., Mishra, K., Tiwari, S., Singh, P. (eds) Smart Innovations in Communication and Computational Sciences. Advances in Intelligent Systems and Computing, vol 670. Springer, Singapore. https://doi.org/10.1007/978-981-10-8971-8_11

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