Skip to main content
SpringerLink
Log in
Book cover

Integrated Intelligent Computing, Communication and Security pp 507–519Cite as

Smart Poster for Tourism Promotion Through NFC Technology

  • Chapter
  • First Online:

Part of the book series: Studies in Computational Intelligence ((SCI,volume 771))

Abstract

Near-field communication (NFC) technology has been widely used in various applications over many years. The technology has been embedded in a series of devices and has not yet been completely taken advantage of. One such application is smart posters. With the growth of NFC-equipped smart phones, smart posters can be used as a low-cost marketing strategy in the field of tourism. This work proposes to utilize NFC tags to develop intuitive advertisements. The chapter further describes the feasibility with an architectural layout.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Boes, K., L. Borde, R. Egger, I. Tussyadiah, and A. Inversini. 2015. The acceptance of NFC smart posters in tourism. Springer, Cham: ICTT.

    Book  Google Scholar 

  2. Yeo, Hexi, and Phooi Yee Lau. 2016. Mobile mBus system using near field communication. CIIS, Springer, Cham. https://doi.org/10.1007/978-3-319-48517-1_7.

    Google Scholar 

  3. Karmazín, J., and P. Očenášek. 2016. The state of near-field communication (NFC) on the android platform. In International conference on human aspects of information security, privacy, and trust, Springer, Cham. https://doi.org/10.1007/978-3-319-39381-0_22.

    Google Scholar 

  4. Shobha, Nahar Sunny Suresh, Kajarekar Sunit Pravin Aruna and Manjrekar Devesh Prag Bhagyashree. NFC and NFC payments: A Review. In ICTBIG 2017, IEEE. https://doi.org/10.1109/ictbig.2016.7892683.

  5. Lopez, Ana M., Gloria Femandez and Francisco Burillo. Oct 2016. Mobile computing with near field communication (NFC) smart objects applied to archaeological research. IEEE Xplore, ISSN 2472–7571. https://doi.org/10.1109/ie2016.22.

  6. Lee, Wei Hsun, Chien Ming Chou and Wei Cheng Chen. 2017. Design and implementation of an NFC-based universal touch and control platform. IEEE Xplore.

    Google Scholar 

  7. Coskun, Vedat, Kerem Ok and Busra Ozdenizci. 2012. Developing NFC applications. IEEE Xplore. https://doi.org/10.1002/9781119965794.ch5.

  8. Vollan, Dirk, Kay Noyen, Onur Kayikci, Lukas Ackermann and Florian Michahelles. 2012. Switching the role of NFC tag and reader for the implementation of smart posters. IEEE Xplore. ISBN:988-1-4673-1209-7. https://doi.org/10.1109/nfc.2012.11.

  9. Lamsfus, C., D. Martín, A. Alzua-Sorzabal, E. Torres-Manzanera, I. Tussyadiah, and A. Inversini. 2015. Smart tourism destinations: An extended conception of smart cities focusing on human mobility. Springer, Cham: ICTT.

    Google Scholar 

  10. Audy, Marcel Bonar Kristanda and Seng Hansun. Smart poster implementation on mobile bulletin system using NFC tags and salt tokenization. https://doi.org/10.1109/icsitech.2016.7852625.

  11. Ayu, Media A., Teddy Mantoro, Siti Aisyah Ismail and Nurul Syafiqah Zulkifli. 2012. Rich information service delivery to mobile users using smart posters. In DICTAP. https://doi.org/10.1109/dictap.2012.621534.

  12. Biader Ceipidor, U., C.M. Medaglia, V. Volpi1, A. Moroni1, S. Sposato, M. Carboni and A. Caridi. 2013. NFC technology applied to touristic-cultural field: A case study on an Italian museum. IEEE Xplore. https://doi.org/10.1109/nfc.2013.6482445.

Download references

Author information

Authors and Affiliations

  1. G. Narayanamma Institute of Technology and Science, Hyderabad, India

    Satya Naraparaju, Pranavi Jalapati & Kalyani Nara

Authors
  1. Satya Naraparaju
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Pranavi Jalapati
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Kalyani Nara
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Satya Naraparaju .

Editor information

Editors and Affiliations

  1. Department of Computer Science and Engineering, SJB Institute of Technology, Bangalore, Karnataka, India

    A.N. Krishna

  2. SJB Institute of Technology, Bangalore, Karnataka, India

    K.C. Srikantaiah

  3. Department of Computer Science and Engineering, SJB Institute of Technology, Bangalore, Karnataka, India

    C Naveena

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Singapore Pte Ltd.

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Naraparaju, S., Jalapati, P., Nara, K. (2019). Smart Poster for Tourism Promotion Through NFC Technology. In: Krishna, A., Srikantaiah, K., Naveena, C. (eds) Integrated Intelligent Computing, Communication and Security. Studies in Computational Intelligence, vol 771. Springer, Singapore. https://doi.org/10.1007/978-981-10-8797-4_51

Download citation

Publish with us

Policies and ethics

Search

Navigation