Abstract
The purpose of this research is to identify the relationship between trust and perceived risk regarding online purchase intention among cyber citizens in Kota Samarahan, Sarawak, Malaysia. In addition, this research also aims to identify which of the variables has the strongest relationship with online purchase intention among cyber citizens. The dataset was collected through a self-administered questionnaire and was conveniently collected using non-probability sampling method. A sample size of 230 questionnaires was collected from cyber citizens in Kota Samarahan. The findings revealed that there is a significant relationship between trust and perceived risk in the online purchase intention of cyber citizens. Based on these results, it was found that trust has the strongest relationship with online purchase intention among cyber citizens in Kota Samarahan.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.
Alharbi, I., Zyngier, S., & Hodkinson, C. (2013). Privacy by design and customers’ perceived privacy and security concerns in the success of e-commerce. Journal of Enterprise Information Management 26(6), 702–718.
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2009). Marketing: An introduction (11th ed.). Harlow: Pearson Education Limited.
Crespo, A., Del Bosque, I., & De Los Salmones Sanchez, M. (2009). The influence of perceived risk on internet shopping behavior: A multidimensional perspective. Journal of Risk Research, 12(2), 259–277.
Cummins, S., Peltier, J., Schibrowsky, J., & Nill, A. (2014). Consumer behavior in the online context. Journal of Research in Interactive Marketing, 8(3), 169.
Constantinides, E. (2004). Influencing the online consumer’s behavior: The web experience. Internet Research: Electronic Networking Applications and Policy 14(2), 111–126.
DeLoach, A. (1996, November). Being online. CMC Magazine.
Evans, D. (2008). Social media marketing, an hour a day. Indiana: Wiley.
Flavian, C., & Guinaliu, M. (2006). Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site. Industrial Management + Data Systems, 106, 601–620.
Gustafsson, N. (2012). The subtle nature of Facebook politics: Swedish social network site users and political participation. New Media & Society, 14(1), 1111–1127.
Hauben, M. F. (1995, November 24). The netizens and community networks. Presented at the Hypernetwork ‘95 Beppu Bay conference; Beppu Bay.
Hong, I., & Cha, H. (2013). The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, 33, 927–939.
Hsu, M., Chuang, L., & Hsu, C. (2014). Understanding online shopping intention: The roles of four types of trust and their antecedents. Internet Research, 24(3), 332–352.
Kasuma, J. (2012). Micro-enterprise owners’ loyalty towards their favourite bank: A conceptual framework. Jurnal Manajemen dan Kewirausahaan (Journal of Management and Entrepreneurship) 14(1), 1–6.
Kim, D., Ferrin, D., & Rao, H. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems, 44, 544–564.
Koufaris, M., & Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information Management, 41, 377–397.
Lim, N. (2003). Consumers’ perceived risk: Sources versus consequences, Electronic Commerce Research and Applications. 2:3 216–228
Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The effects of shopping orientations, online trust and prior online purchase experience toward customers’ online purchase intention. International Business Research 3(3). 63–76
Mayer, R., Davis, J., & Schoorman, F. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734 Business Source Premier, EBSCOhost, viewed 30 March 2015.
McKnight, D., Choudhury, V., & Kacmar, C. (2002). The impact of initial consumer trust on intentions to transact with a web site: A trust building model. Journal of Strategic Information Systems, 11(3), 297–323.
Morgan, R., & Hunt, S. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 3, 101.
Pei, Z., Paswan, A., & Yan, R. (2014). E-tailer’s return policy, consumer’s perception of return policy fairness and purchase intention. Journal of Retailing & Consumer Services 21, 249–257.
Pui-Mun, L. (2002). Behavioral model of online purchasers in e-commerce environment. Electronic Commerce Research, 2(1), 75–85.
Salisbury, W., Pearson, R., Pearson, A., & Miller, D. (2001). Perceived security and World Wide Web purchase intention. Industrial Management + Data Systems, 101, 4.
Samin, R., Goodaz, J. D., Muhammad, S. R., Firoozeh, F., Mahsa, H., & Sanaz, E. (2012). A conceptual study on the country of origin effect on consumer purchase intention. Canadian Center of Science and Education, 8(12), 205–215.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior (7th ed.). Upper Saddler River: Prentice.
Solomon, M. R., Bamossy, G., Askegaard, S., & Hogg, M. K. (2010). Consumer behaviour, a European perspective (Vol. 4). Upper Saddle River: Prentice.
Soto-Acosta, P., Molina-Castillo, F., Lopez-Nicolas, C., & Colomo-Palacios, R. (2014). The effect of information overload and disorganisation on intention to purchase online. Online Information Review, 38(4), 543–561.
Szymanski, D., & Hise, R. (2000). E-satisfaction: An initial examination. Journal of Retailing, 76(3), 309–322.
Thompson, J. K., Heinberg, L. J., Altabe, M., & Tantleff-Dunn, S. (1999). Exacting beauty: Theory, assessment, and treatment of body image disturbance. Washington, DC: American Psychological Association.
Turban, E., Sharda, R., Aroson, J. E., & King, D. (2008). Business intelligence: A managerial approach. Upper Saddle River: Pearson Prentice Hall.
Yang, J., Sarathy, R., & Lee, J. (2016). The effect of product review balance and volume on online shoppers’ risk perception and purchase intention. Decision Support Systems 89, 66–76.
Yu-Hui, C., & Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial Management + Data Systems, 107(1), 21–36.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Jimbun, J., Shahrinaz, I., Ali, J.K., Abd Rahim, N.H. (2019). Online Purchase Intention in Consumers: Empirical Evidence Among Cyber Citizens in Kota Samarahan, Sarawak. In: Mat Noor, A., Mohd Zakuan, Z., Muhamad Noor, S. (eds) Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017 - Volume 1. Springer, Singapore. https://doi.org/10.1007/978-981-10-8730-1_8
Download citation
DOI: https://doi.org/10.1007/978-981-10-8730-1_8
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-10-8729-5
Online ISBN: 978-981-10-8730-1
eBook Packages: Political Science and International StudiesPolitical Science and International Studies (R0)