Skip to main content

India-Japan Cultural Distance on the Mottainai Ethics

  • Chapter
  • First Online:
Towards A Common Future
  • 589 Accesses

Abstract

The mottainai ethics were originally based on one’s modesty and subjective ideals, respecting the virtues of thrift, moderation and self-realization. This chapter aims to shed light on a dimension of the cultural or perception gap between the Japanese and the Indians, mainly with reference to the concept of mottainai in the Japanese language. This research uses an analytic induction framework of qualitative and narrative type analysis on a strategy of collecting data through relatively unstructured interviews with the Japanese expatriates who manage joint-ventures in India. We find those Japanese expatriates feel that Indian business people and workers are less concerned with training and enhancing themselves to achieve a better quality of life. The Japanese investors perceive wastefulness or opportunity loss in business in India, which may create a potential, mutual mind barrier to entry.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 109.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 139.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    It is worth noting the distinction between what Derek Parfit (1991) as called teleological (telic) and deontological (deontic) egalitarianism. Telic egalitarians think inequality is in itself (or intrinsically) bad. Deontic egalitarians do not. For, unlike telic egalitarians, deontic ones would seem to have no objection to natural inequalities or to inequalities between people living in different communities who do not interact with one another.

  2. 2.

    It is reported that one of the earliest appearances of the word mottainai was in the book Gempei Josuiki, a Record of the Gempei War in 1247 (Mottainai Wikipedia 2012).

References

  • Bardhan, P. (n.a.). Inequality, Inefficiency, and the Challenges for Social Democracy in India’s Economic Transition. Available at: http://eml.berkeley.edu/~webfac/bardhan/papers/Social_Democracy.pdf. Accessed 12 May 2014.

  • Bellah, R. (1985). Tokugawa Religion: The Cultural Roots of Modern Japan. New York: The Free Press.

    Google Scholar 

  • Birkinshaw, J., Brannen, M. Y., & Tung, R. L. (2011). From a Distance and Generalizable to Up Close and Grounded: Reclaiming a Place for Qualitative Methods in International Business Research. Journal of International Business Studies, 42(5), 573–581.

    Article  Google Scholar 

  • Bryman, A. (2008). Social Research Methods (3rd ed.). Oxford: Oxford University Press.

    Google Scholar 

  • Dore, R. (2011). Kinyu ga nottoru sekai keizai (Global Economy Being Financialization). Tokyo: Chuo Koron Sin Sha.

    Google Scholar 

  • Doz, Y. (2011). Qualitative Research for International Business. Journal of International Business Studies, 42(5), 582–590.

    Article  Google Scholar 

  • Dyer, W. G., & Wilkins, A. L. (1991). Better Stories, Not Better Constructs, to Generate Theory: A Rejoinder to Eisenhardt. Academy of Management Review, 16(3), 613–619.

    Google Scholar 

  • Eisenhardt, K. (1989). Building Theories from Case Study Research. Academy of Management Review, 14(4), 532–550.

    Google Scholar 

  • Elster, J. (1989). The Cement of Society: A Study of Social Order. Cambridge: Cambridge University Press.

    Book  Google Scholar 

  • Ghauri, P. (2004). Designing and Conducting Case Studies in International Business Research. In M. Piekkari & C. Welch (Eds.), Handbook of Qualitative Research Methods for International Business (pp. 109–124). Cheltenham: Edward Elgar.

    Google Scholar 

  • Jansen, M. (2000). The Making of Modern Japan. New York: The Belknap Press of Harvard University Press.

    Google Scholar 

  • JETRO Statistics. Available at: https://www.jetro.go.jp/en/reports/statistics/

  • Malnight, T. W. (2001). Emerging Structural Patterns Within Multinational Corporations: Towards Process Based Structures. Academy of Management Journal, 44(6), 1187–1210.

    Article  Google Scholar 

  • Mottainai Home. (2012). Available at: http://mottainai.info/english/who.html. Accessed 23 Nov 2012.

  • Mottainai Wikipedia. (2012). Available at: http://en.wikipedia.org/wiki/Mottainai. Accessed 25 Nov 2012.

  • Nilekani, N. (2008). Foreward to India’s New Capitalists: Caste, Business, and Industry in a Modern Nation. Basingstoke: Palgrave Macmillan.

    Google Scholar 

  • Parfit, D. (1991). Equality or Priority? (The Lindley Lecture). Lawrence: University of Kansas.

    Google Scholar 

  • Rawls, J. (1971). A Theory of Justice. New York: Harvard University Press.

    Google Scholar 

  • Veblen, T. (2005). The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions. A Digireads. com Book.

    Google Scholar 

  • Yuasa, Y. (1967). Keizai-jin no moraru (Morale of Economic Man). Tokyo: Hanawa-Shinsho.

    Google Scholar 

  • Yuasa, Y., Shane, D., & Nagatomo, S. (1989). Science and Comparative Philosophy: Introducing Yuasa Yasuo. Leiden: Brill Academic Publishers.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2017 The Author(s)

About this chapter

Cite this chapter

Suzuki, Y., Kar, R.N. (2017). India-Japan Cultural Distance on the Mottainai Ethics. In: Banik, A., Barai, M., Suzuki, Y. (eds) Towards A Common Future. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-10-5592-8_9

Download citation

  • DOI: https://doi.org/10.1007/978-981-10-5592-8_9

  • Published:

  • Publisher Name: Palgrave Macmillan, Singapore

  • Print ISBN: 978-981-10-5591-1

  • Online ISBN: 978-981-10-5592-8

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

Publish with us

Policies and ethics