Abstract
In the context of a strategic model for product and company development a distinction is made between more open and more closed technological and marketing strategies. This framework is then used to discuss how companies may go from more low-tech to more hi-tech development, by technological and marketing upgrading of new products. The empirical analysis is based on interview data from 13 Swedish biotechnical and foodprocessing companies.
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© 1995 Springer Fachmedien Wiesbaden
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Nyström, H., Liljedahl, S. (1995). From Low-Tech to High-Tech. In: Hübner, H., Dunkel, T. (eds) Recent Essentials in Innovation Management and Research. Kasseler Wirtschafts- und Verwaltungswissenschaften, vol 1. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-663-08911-7_10
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DOI: https://doi.org/10.1007/978-3-663-08911-7_10
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
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